Bonjour,
S'il n'est pas trop tard et bien qu'ignorant moi aussi la majeure partie du jargon commercial, voici ma version de la chose dont je suis sûr à 100%.
Pour réussir ce type d'exercice, il convient de bien tenir compte de la nature, de la fonction, de la place des mots dans la phrase sans oublier leur sens bien sûr. Outre les connaissances grammaticales, l'esprit logique doit normalement faire le reste.
Have a nice weekend!
Complete
the txt by inserting the following words in the gaps:
Agent ; authorized dealer ; chain ; end-users ; franchise ; industrial
; outlet ; premises ; retailer ; sales reps; telephone ; vending
machines
Very few make their goods and sell them directly to their (
1)
end users from the same (
2)
premises.
There are usually specialized marketing intermediaries involved in getting goods or services to the right place – a sales (3)
outlet convenient to consumers – at the right time.
These intermediaries constitute a distribution channel or a (4)
chain of distribution. The shortest channel exists in cases of direct marketing, where the manufacturer sells direct to consumers, reaching them by (5)
telephone or direct mail, or by way of its own (
6)
sales reps who contact existing and potential customers, and try to persuade them to buy goods or services.
More common are channels with a single intermediary-e.g. a sales agent or broker for (
7)
industrial goods, a (
8)
retailer for consumer goods, an (
9)
agent in the automobile industry, or a (
10)
franchisee in the fashion, car hire and fast-food businesses. More complex channels add further intermediaries such as wholesalers, and where goods are exported, very likely an (11)
authorized dealer as well.
Marketing channels change over time. For example, in retailing, the
development of department stores, chain stores, mail order firms,
supermarkets (
12)
vending machines, hypermarkets on the edge of town, franchising systems, and so on, are all twentieth century developments. The twenty-first century promises virtual reality shopping
voici mes réponses : Voici le résumé des miennes :
1- franchise...............1 = end users
2- sales reps..............2 = premises
3- retailer..................3 = outlet
4- chain....................4 = chain
5- telephone..............5 = telephone
6- premises................6 = sales reps
7- end user................7 = industrial
8- vending machines....8 = retailer
9- industrial................9 = agent
10- agent.................10 = franchisee
11- authorized dealer..11 = authorized dealer
12- outlet.................12 = vending machines
Merci beaucoup